Graphic Design & Brand Development

Ashley Paul

Ashley Paul has operated a hair and beauty salon in Gloucester for several years, offering men’s and women’s services in a relaxed, friendly environment.

The Destination Marketing Group was brought in to help the business in 2007 when the company moved its salon to new, larger premises and opened a new barbers’ shop. To kick-start the new salon, Ashley Paul wanted a whole re-brand for his hairdressing business, as well as a new brand for his barbers’ shop, The Men’s Groom, which complemented the existing Ashley Paul brand but also created a vibrant new look of its own.

• Created a new, modern logo for Ashley Paul, helping the company to stand out in a busy marketplace
• Translated the brand into stationery, signage, advertisements and a website
• Developed a new brand for The Men’s Groom with associated stationery and promotional items

Click here to view an example of the new Ashley Paul logo and stationery

Click here to view an example of the new Men’s Groom logo and stationery