Marketing and Communications Strategy
Gloucester Heritage Urban Regeneration Company
The Gloucester Heritage Urban Regeneration Company (GHURC) is charged with breathing
new life into the city of Gloucester and attracting £1 billion of private sector investment.
The Destination Marketing Group has been working with the GHURC since its inception
in 2004, providing marketing support, strategy and consultancy, as well
as managing the £100,000 annual marketing budget. We are also the GHURC’s technical
copywriters, developing all printed material.
- Established recognised best practice in reaching the URC’s three key audiences
- Achieved high profile PR in trade media and executive briefings
- Conceived and developed Network News, the GHURC’s stakeholder newsletter
- Managed consultation events and local media coverage to communicate with the local
community
Click here to view a copy of Network News, the GHURC’s stakeholder newsletter
Click here to view media exposure achieved by the DMG for the GHURC